Privacy Policy

1. Information We Collect

We may collect information in the following categories:

• Contact information: name, business email, company name, role, and message content submitted through forms or communications.
• Business information: non-public operational or strategic information you share as part of an engagement (e.g., market context, KPIs, plans).
• Technical data: device and browser details, approximate location (derived from IP), and usage events associated with website navigation.
• Communications: records of discussions, meeting notes, and revisions necessary to deliver services.

2. How We Use Information

We use information to (a) respond to inquiries, (b) scope and deliver services, (c) provide project updates, (d) improve site performance and usability, (e) maintain security and prevent abuse, and (f) meet legal and contractual obligations. We do not sell personal information.

3. Legal Bases (Where Applicable)

Depending on jurisdiction, processing may be based on consent (e.g., inquiry submission), contract performance (delivering services), legitimate interests (security, service improvement), or legal obligations (tax, compliance, recordkeeping).

4. Sharing and Disclosure

We may share information with service providers that help us operate (e.g., hosting, storage, analytics, collaboration tools) under confidentiality or contractual controls. We may also disclose information if required by law, to protect rights and safety, or in connection with a business transaction (e.g., merger or acquisition), subject to applicable legal requirements.

5. Data Retention

We retain information only as long as needed for the purposes described, including providing services, resolving disputes, enforcing agreements, and meeting legal requirements. Retention periods may vary depending on the type of data and engagement context.

6. Security Measures

We apply reasonable safeguards appropriate to the nature of the information, including access controls, least-privilege practices, and secure storage where feasible. No security measure is perfect, and you acknowledge residual risk, especially when transmitting information over the internet.

7. Your Rights

Depending on your location, you may have rights to request access, correction, deletion, or portability of certain personal information, and to object to or restrict certain processing. We will consider and respond to verified requests consistent with applicable law and legitimate business needs.

8. International Transfers

If information is processed outside your jurisdiction, we take steps to maintain appropriate protections consistent with legal requirements. The nature of consulting engagements may require collaborating across regions and systems.

9. Children’s Privacy

Our services are intended for business audiences and are not directed to children. We do not knowingly collect personal information from children.

10. Updates to This Policy

We may update this policy to reflect changes in practices, technology, or legal requirements. The effective date above indicates when the current version applies.

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